Animal rights activists have put up a new roadside memorial on Highway 151 near Mount Horeb celebrating several cows that perished a month ago after a semi-trailer hauling them to slaughter rolled over.
“In memory of the cows who were crushed to death in a truck accident at this spot en route to slaughter,” reads the sign, which the Madison-based Alliance for Animals and the Environment and People for the Ethical Treatment of Animals, or PETA, put up early last week. “TRY VEGAN.”
While some cows died in the Oct. 15 crash near Highway E when weight shifted in the truck, other cows escaped and ran loose, prompting officials to close the highway for hours until they were rounded up, according to the Dane County Sheriff’s Office.
The double-decker cattle trailer was traveling from Iowa to a Wisconsin butcher, according to Channel 3000 in Madison.
“PETA hopes its memorial sign will remind tractor-trailer drivers of their responsibility to the thousands of animals they haul to their deaths every day—and remind everyone that each of us can help stop this violence by going vegan,” the organization said in an emailed release Monday.
NESTLÉ Foods’ said it had severed all ties with a Wisconsin Dairy depicted in an undercover video of animal abuse released by animal rights group Mercy For Animals (MFA). The video, released Dec. 10, showed workers kicking, beating and dragging cows in a way that noted animal welfare expert Temple Grandin described as “very abusive, cruel behavior.”
MFA, known for its undercover video and fervent promotion of a vegan lifestyle, used the video to target Nestlé’s DiGiorno Pizza brand, calling on consumers to “ditch dairy, ditch DiGiorno.”
The video was filmed in October at Wiese Brothers Farms in Greenleaf, Wisc., near Green Bay. Nestlé purchases cheese for its pizzas from Foremost Farms, a regional cooperative with several cheese processing facilities throughout Wisconsin, including a plant in Appleton, where Weise Brothers delivered milk.
Foremost Farms said they will no longer accept milk from the dairy, which said that it has terminated two employees as part of its own investigation into what happened in the video. Industry sources tell Feedstuffs that the farm has been cooperating with local authorities, including the sheriff’s department and prosecuting attorney, in addition to bringing in outside animal welfare experts to audit and evaluate the farm’s policies, procedures, training and management.
Grandin, the Colorado State University professor, said that the problems depicted in the video indicate an obvious deficiency in those areas.
“My experience has been that when problems like these occur it can usually be traced back to a lack of supervision,” she said. “There are clear problems of employee training and employee supervision seen in this video. It takes strong management to make it be known that there are certain things you just don’t do and won’t be tolerated.”
Jim Reynolds, a professor of large animal medicine and welfare at Western University in Pomona, Calif., agreed, saying that there was “nothing defendable in the video,” and that the cows shown in the footage were under stress, in fear and probably in pain. He said that the types of behaviors shown by workers in the video should lead to criminal charges of animal cruelty.
“The employees seen in the video completely lacked basic understanding of animal welfare and animal behavior,” said Reynolds. “They showed no empathy for the cows.”
For its part, MFA used the video to encourage the organization’s supporters to bombard DiGiorno’s Facebook page with negative comments, and specifically to promote a vegan lifestyle.
“Although unconscionable cruelty and violence are standard practice for DiGiorno cheese suppliers, caring consumers can help end the needless suffering of cows and other farmed animals by choosing vegan alternatives to milk, cheese and ice cream,” MFA said via its website. “Cows have a natural lifespan of about 25 years and can produce milk for eight or nine years, but the stress caused by factory farm conditions leads to disease, lameness, and reproductive problems that render cows worthless to the dairy industry by the time they are four or five years old.”
According to published profiles of the farm, Wiese Brothers milked more than 4,300 cows in two facilities as of January 2012. Sources tell Feedstuffs that the operation manages as many as 8,600 animals following an expansion project completed last year.
Maybe it was something about what they served in the White House mess in the 1990s. Or perhaps it’s what happens to baby boomer Democrats more than a decade after leaving office. For whatever the reason former vice president Al Gore has gone vegan, just like the president with whom he once served.
Gore’s recent decision to forgo animal products surfaced as an offhand reference in a Forbes magazine piece about Hampton Creek Foods, an upscale vegan product line carried in Whole Foods. Ryan Mac’s article, which posted Saturday, chronicled how wealthy investors including Bill Gates, Tom Steyer and Vinod Khosla have poured money into the company, which hopes to take down the U.S. egg industry with offerings such as a plant-base mayonnaise.
“Newly turned vegan Al Gore is also circling,” Mac writes.
An individual familiar with Gore’s decision, who asked not to be identified because it involved a personal matter, confirmed that Gore opted a couple of months ago to become vegan. Gore’s office did not immediately respond to a request for comment.
It is unclear why Gore, one of the nation’s most visible climate activists, has given up dairy, poultry and meat products. People usually become vegan for environmental, health or ethical reasons, or a combination of these three factors.
Bill Clinton explained in a 2011 interview with CNN’s Sanjay Gupta that he adopted a vegan diet primarily for health considerations. Known for consuming a high-fat cuisine while in office, Clinton — who was 65 at the time — said he realized he had “played Russian roulette” with his health for too long, and that since making the switch, “I feel good, and I also have, believe it or not, more energy.”
The Humane Society of the United States food policy director Matthew Prescott noted in an e-mail that industrial farm operations are major sources of nutrient pollution, and contribute significantly to the nation’s greenhouse gas emissions.
“Overconsumption and overproduction of meat has given rise to the factory farm, which has put huge threats on the planet and our health,” Prescott wrote. “Whether it’s the whole Clinton/Gore ticket being vegan now, Oprah promoting meat-free eating, Bill Gates backing plant-based foods or the rise of Meatless Mondays, it’s clear that the way we farm and eat is shifting toward a better model.”
Every fall, Well pays tribute to the best part of the Thanksgiving table — the vegetable side dishes!
This year is no exception as we take the turkey off the table and shift our culinary focus to all the delicious foods of the fall harvest. To celebrate our annual “Vegetarian Thanksgiving,” we are starting the Vegetarian Thanksgiving recipe database, packed with more than 600 delicious vegetarian and vegan dishes to help you celebrate your holiday.
You can search for recipes by ingredient or you can browse through our collections of favorite dishes. Whether you are looking for appetizers, gluten-free recipes, vegan main courses or vegetarian dishes to wow your crowd, we’ve got you covered!
Click the link below.
This is an old post from PETA, but some of you may not have seen these stickers. You can purchase them by visiting AFAE’s Shop Site.
Many vegan Wisconsinites cringe at the sight of “Green Bay Cheeseheads“—not to mention their state’s standard license plate, which reads, “America’s Dairyland,” and features an image of a quaint farm.
Caring drivers in Wisconsin deserve a compassionate alternative to “pro-provolone” plates, so PETA wrote a letter to Governor Jim Doyle pointing out that people who are concerned about cruelty on dairy farms should be offered a license plate that reads, “Wisconsin: America’s Cow Hell,” and comes complete with a realistic image of distressed, sick cows crammed together on a filthy factory farm.
While we wait to hear back from the governor, the Madison-based animal rights organization Alliance for Animals has already produced an “America’s Cow Hell” sticker for Wisconsin drivers to place over the existing “America’s Dairyland” on their license plates. Visit Alliance for Animals’ Web site to order yours today.